Web Page Considerations
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Web Page Considerations
Typical Internet Connectivity & Web Host Hardware Costs
Your own Internet Server vs "Renting"
Costs of Maintaining your ( local or remote ) web server and web pages
General Web Page Considerations
Web Page Design & Creation Considerations
Web Page Maintenance & Updates
How do people find Your Web Pages ?
Web Page Effectiveness & Efficiency
Web Page Revenue Generator
Web Page Security
Tax Consequences, Legal Issues & Liability
Your own Internet Server vs "Renting"
You should consider RENTING your server when:
You have a couple of employees
Your own server is PREFERRED when:
You think you can provide better service than the current competitors
You have a subscriber base that will dial into your server to get internet connections in lieu of dialing AOL, CompuServe, NetCom, etc
You can combine your subscriber base with other divisions or even competitors
Your own server would than fulfill a "niche market"
Your have enough employees that are dialing out to get connections
You have "full time/part time system admins" to manage your own server
You should have your own high speed dedicated connection if:
if your own connections fees to the service providers are exceeding the costs of having your own dedicated connections
You're waiting around for info to be downloaded thru the net
( 28.8K vs ISDN at 112Kb vs 256Kb vs T1 is rouhly about 1,5Mb )
if your connection to your ISP is too slow at 28.8ooK baud modems
if your time is more important than waiting for "your modem" to catch up to you
You want to resell products and services:
resell connection and "internet services" to other people in similar niche businesses
Start your own private discussion groups, special interests groups, etc
newsletters, forms, advice, etc
Your own dedicated Internet Server is REQUIRED if:
Your internet server could reside local in your office or at your ISP site
Your web pages & emails are NOT affected with other "users" of your internet server
It is critical that the web pages reflect the data you want you might not be willing to wait days or weeks before your requests are fulfilled
if it is critical that you can send, receive and verify all incoming/outgoing emails
Your own server is required if "privacy and security" is a concern
You want to convert existing products, services, articles into another format for distribution on the internet
General Web Page Considerations
What is the "purpose" of your web pages ?
Is your web pages a multi-media "corporate brochure" ?
Is your online presence a "profitable activity" ?
How do you install, setup and test your web pages ?
Where do you find word-processor to HTML conversion programs ?
Where do you find the various web page editors ?
How do to test and verify the proper "HTML" format ?
What are your font and color options ?
Are you going to allow users to download software or other info from your web pages or your FTP site ?
Are you going to accept "advertising on your web pages" ?
Are you going to allow "transactions" on your web pages" ?
Does your web pages solve your clients "problems" ?
What are the web page demographics ?
Does the web page demographics match our current customer base ?
What is the differences between the various "web hosting services" ?
What are the features and functionality and limitations
the $ 30/month "dialup/shell accounts" ?
the $ 60/month "virtual Hosts" ?
the $ 500/month web hosting service" ?
Web Page Design & Creation Considerations
What is a definition of a good web page ?
How much does it cost to "create" your web pages ?
How do you pick the colors of the web pages ?
How do you create those "moving" icons in the web pages ?
How big are the individual icon graphics files ?
How much graphics can you use before it degrades performance ?
How do you change the "look and feel" of your web pages ?
What are the tradeoffs in web page designs ?
What kind of info you want in your web pages ?
Where do place and link all the information on various pages ?
Are going to have any forms for the user to fill out ?
Are the users going to be buying products and services from your web page ?
How do you create the web pages ?
How do you get access to the web pages ?
Where does the web pages physically reside ?
Where does the data for the web pages come from ?
Who does the actual web page creation ? How is it created ?
Web Page Maintenance & Updates
Who does the updating ?
How do you update the web page information ?
How do you maintain consistency between your web pages and the word processor ?
Do you update the HTML or do you update the word processor ?
How long does it take before your changes are actually accepted and updated
How much does it cost to "update and/or fix" your web pages ?
How often do you update your web pages ?
How do you backup web pages ?
Does all the links to other web sites function ?
Does all the web pages have the same consistent "look and feel" ?
How do you maintain consistency between all the various documents ?
How do you maintain consistency between all the various workers & company divisions ?
How do people find Your Web Pages ?
How to get visibility for your web pages...
How do you get your web pages registered on the various search engines
Where do you find all these search engines ?
How do you want to advertise your web pages ?
Where do you advertise your web pages ?
Why do you want to advertise your web pages ?
How much does all this advertising costs ?
Who does the actual work ?
Web Page Effectiveness & Efficiency
Of all the web users, how many people are interested in your products and services ?
What are your employees doing with "company time" ?
How do you limit access to web pages ? ( server or client levels )
How do you restrict access to or away from "certain sites" ?
What does the "hit rates" mean ?
Do you know who it was that came to your web pages ?
Do you know where they came from if you're advertising your web pages ?
How do you measure the success of your web pages ?
Do you have increased sales to cover the web page costs ?
How do you followup with people that saw your web pages ?
How do you followup with the leads generated from the web pages ?
Do you know the demographics of your "visitors" ?
Do you know the statistics of your web hits vs your other "advertising media" ?
Web Page Revenue Generator
Design/Create Web Pages
Maintain & Updating Web Pages
Provide and gather demographic statistics of Web and internet
Sell "advertising space" to your sponsors
Develop and provide supporting CGI scripts
Provide web space for "customers"
The web pages can be your interactive/multimedia corporate brochures
Handle repeatative questions in your web pages
Advertise your company thru the internet
Do you want to generate income from corporate sponsors of your web pages
Show your area of "expertise"
Should provide some complementary "generic" articles
Paid subscribers can get more info in the "paid area" covering more details
Exposure to more people interested in particular topics
Sell back issues of your newsletters
People are always looking for some answers but, it may not be in the current issue
Web Page Security
Are you selling anything over the internet ?
How do you handle the security issues of "internet commerce"
What are the issues with internet commerce and security
How to prevent and minimize "un-authorized access" to YOUR internet server
How do you protect your web pages from "hackers"
Tax Consequences, Legal Issues & Liability
Who is liable for the "typo" of the web pages ?
How do you protect your web pages from being copied and stolen ?
How does the copyright and trademarks affect web pages ?
Who is going to he held accountable and liable for the web pages ?
Does your web pages conform to existing city, state & federal laws ?
Does your web pages conform to consumer protection laws, sales tax, securities laws
Tax consequences, free tax advise, false advertising, etc
Does your Newsletter meet the "legal distribution criteria" for a world wide audience ?
"Licensed" vs "unlicensed" people selling products & services over the internet
real estate agents, mortgage brokers, securities brokers, insurance brokers, etc
How does different State's real estate forms affect sales to people from other states
How does the real estate laws apply across the county lines, state borders, and around the world...where buyers, sellers and agents could be anywhere in the world...
How does the 1031 exchanges get affected by "internet transactions"
How does the current existing real estate laws, consumer protection laws, securities laws affect how people are doing "real estate business" on the internet
Web Page Considerations Web Page Considerations 
LMML